Brand-building on Dharavi: Review of poor little rich slum

Abstract

Rashmi Bansal is at it again. After three blockbuster books, here’s a fourth one, co-authored with Deepak Gandhi. In a way, it is like the Harry Potter series — starting with an accidental discovery of a winning formula and then following it up with books based on a similar concept. In her first book, Stay Hungry, Stay Foolish, she talked about 25 entrepreneurs who had a degree from the Indian Institute of Management, Ahmedabad. She followed it up with 25 who did not have the coveted MBA, and then she moved on to profiling social entrepreneurs. The latest book is about Dharavi, the biggest slum in Asia. As usual, the book explores what Ms Bansal has excelled in finding: success stories of entrepreneurs narrated over and over again, in much the same way that an inspirational speaker explains the essence of life through multiple narratives. Read more at: https://www.business-standard.com/article/beyond-business/brand-building-on-dharavi-112082200054_1.html