Ranbaxy: fall of an icon

Abstract

It will now be difficult to talk about the innovative capabilities of the Indian generic drug industry with undiluted pride. What do you do when a company that you admired and cited as an example bites the dust? This is a real peril for management teachers. Unfortunately, this is not a rare occurrence. Many of you would recall that In Search of Excellence was the first global management bestseller. Yet, later studies showed that many of the “excellent” companies that Peters and Waterman had identified in that book were not performing well, and some had even ceased to exist. Read more at: https://www.thehindubusinessline.com/news/variety/ranbaxy-fall-of-an-icon/article20621432.ece1