Will AirAsia and Tata-SIA succeed?

Abstract

After a gap of several years, two new airlines are entering the Indian market. Their decision really intrigues me because the airline industry in India is clearly what one would call an unattractive industry, that is, an industry in which profit potential is poor. In fact, every time I discuss a case study on the Indian airline industry with my class, my students end the class by asking why anyone would want to enter this industry.