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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13365
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dc.contributor.authorKumar, S Ramesh
dc.contributor.authorSrinivasan, Karthik
dc.date.accessioned2020-07-15T14:57:59Z-
dc.date.available2020-07-15T14:57:59Z-
dc.date.issued2014-08-21
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/13365-
dc.descriptionThe Hindu Business Line, 21-08-2014
dc.description.abstractDigital technology widens the scope of a product’s utility. Marketers should exploit this opportunity Changing environment, lifestyles, fragmentation of markets and the digital impact on consumerism has created several opportunities for branding and product management. These opportunities may not be readily discernible (in terms of managerial perspectives). Traditional product management brought in consumer perspective to design and execute a product. While it is equally significant in the digital domain, it is important to understand that the consumer may not realise the best alternative to his needs given the diversity of needs and the infinite ways to digitally satisfy them. Read more at: https://www.thehindubusinessline.com/catalyst/Beyond-the-consumer%E2%80%99s-perspective/article20848841.ece
dc.language.isoen_US
dc.publisherTHG Publishing Pvt. Ltd.
dc.subjectMarketing management
dc.subjectConsumer behaviour
dc.subjectProduct management
dc.titleBeyond the consumer’s perspective
dc.typeMagazine and Newspaper Article
dc.identifier.urlhttps://www.thehindubusinessline.com/catalyst/Beyond-the-consumer%E2%80%99s-perspective/article20848841.ece
dc.journal.nameThe Hindu Business Line
Appears in Collections:2010-2019
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