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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13972| Title: | Measuring cult brands: A scale development study | Authors: | Pratiksha M Chauhan, Akansha Mulky, Avinash G |
Keywords: | Marketing management;Branding;Cult brands | Issue Date: | 2018 | Conference: | Proceedings of the marketing management association, Spring Conference, April 18-20, 2018, Chicago, USA, | URI: | https://repository.iimb.ac.in/handle/2074/13972 |
| Appears in Collections: | 2010-2019 P |
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