Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14200| Title: | Panelist on research directions - services marketing | Authors: | Shainesh, G | Keywords: | Marketing management;Customer services;Services marketing | Issue Date: | 2018 | Conference: | 6th AIM - AMA Sheth Foundation Doctoral Consortium, 5-6 January, 2018, Welingkar Business School, Bangalore | URI: | https://repository.iimb.ac.in/handle/2074/14200 |
| Appears in Collections: | 2010-2019 P |
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