Does persuasion knowledge interfere with patient engagement and physician trust? Implications for patient compliance

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/14202

DC Field	Value	Language
dc.contributor.author	Jonnalagedda, Sreelata
dc.contributor.author	Jayanti, Rama K
dc.contributor.author	Gopalakrishnan, Narayanan
dc.date.accessioned	2020-08-26T14:46:19Z	-
dc.date.available	2020-08-26T14:46:19Z	-
dc.date.issued	2018
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/14202	-
dc.description.abstract	We examine the role of persuasion knowledge regarding pharmaceutical marketing practices on patient compliance, the potential for trust/distrust spillovers to individual physicians as a result of access to persuasion knowledge, and the interactive effects of persuasion knowledge and patient engagement, response efficacy, and physician trust on patient compliance intentions
dc.subject	Pharmaceutical industry
dc.subject	Patient compliance
dc.subject	Physician-patient relations
dc.title	Does persuasion knowledge interfere with patient engagement and physician trust? Implications for patient compliance
dc.type	Presentation
dc.relation.conference	AMA Winter Academic Conference, 23-25 February, 2018, New Orleans
Appears in Collections:	2010-2019 P

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