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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14206| Title: | The ethics of food and beverage advertising targeted to children in India: An evaluation | Authors: | Mulky, Avinash G Mutyap, Pavithra Das, Sudipta |
Keywords: | Business ethics;Marketing management;Advertisement;Food;Beverage | Issue Date: | 2017 | Conference: | 2017 Atlantic Marketing Association Conference, 27-30, September, 2017, Williamsburg, VA., USA | URI: | https://repository.iimb.ac.in/handle/2074/14206 |
| Appears in Collections: | 2010-2019 P |
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