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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14778| Title: | Talk on trends in marketing of insurance products in India | Authors: | Basu, Sankarshan | Keywords: | Marketing management;Insurance;Insurance products | Issue Date: | 2015 | Conference: | 8th Asia Insurance Forum, 16th April, 2015, Beijing | URI: | https://repository.iimb.ac.in/handle/2074/14778 |
| Appears in Collections: | 2010-2019 P |
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