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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14820| Title: | Evolution of social media sentiments for individual human brands: Evidence from Indian election | Authors: | Gupta, Seema | Keywords: | Digital marketing;Social media;Branding;Election | Issue Date: | 2015 | Conference: | Production and Operations Management Society (POMS) Annual Conference, 8-11 May, 2015, Washington, DC | URI: | https://repository.iimb.ac.in/handle/2074/14820 |
| Appears in Collections: | 2010-2019 P |
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