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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15085| Title: | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | Authors: | Gupta, Seema Gupta, Tanvi Shainesh, G |
Keywords: | Marketing management;Brand management;Emerging market;Loyalty | Issue Date: | 2015 | Conference: | International Conference “Emerging Markets Conference 2015”, 20-22 January, 2015, IMT Dubai | URI: | https://repository.iimb.ac.in/handle/2074/15085 |
| Appears in Collections: | 2010-2019 P |
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