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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15218| Title: | Impact of quality, value, satisfaction and loyalty on future buying behavior | Authors: | Chatterjee, Swagato Shainesh, G Sravanan, C N Sai |
Keywords: | Marketing management;Buying behavior;Loyalty;Emerging markets | Issue Date: | 2014 | Conference: | 2014 Annual Conference of the Emerging Markets Conference Board, 9-11 January, 2014, IIM Lucknow | URI: | https://repository.iimb.ac.in/handle/2074/15218 |
| Appears in Collections: | 2010-2019 P |
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