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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15413| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gupta, Seema | |
| dc.date.accessioned | 2020-11-05T13:58:43Z | - |
| dc.date.available | 2020-11-05T13:58:43Z | - |
| dc.date.issued | 2012 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/15413 | - |
| dc.subject | Marketing management | |
| dc.subject | Marketing communications | |
| dc.title | Innovations in marketing communications | |
| dc.type | Presentation | |
| dc.relation.conference | International Conference on Paradigm Shift in Innovative Business Management, 16-17 November, 2012, Mahatama Gandhi University, Kochi | |
| Appears in Collections: | 2010-2019 P | |
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