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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15416| Title: | Measuring attitudes to risk and personal values: The bounded rationality approach | Authors: | Ranganathan, Kavitha Prakhya, Srinivas |
Keywords: | Marketing management | Issue Date: | 2012 | Conference: | Society for the Advancement of Behavioral Economics Conference, 12-15 July, 2012, Granada, Spain | URI: | https://repository.iimb.ac.in/handle/2074/15416 |
| Appears in Collections: | 2010-2019 P |
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