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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15421| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lyndem, Preeti Krishnan | |
| dc.contributor.author | Manchanda, Rajesh V | |
| dc.contributor.author | Bhatnagar, Namita | |
| dc.date.accessioned | 2020-11-05T13:58:44Z | - |
| dc.date.available | 2020-11-05T13:58:44Z | - |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/15421 | - |
| dc.subject | Marketing management | |
| dc.subject | Brand management | |
| dc.title | Roles of powerlessness and relationship type in consumer alienation by brands | |
| dc.type | Presentation | |
| dc.relation.conference | Tenth AIMS International Conference on Management, 6-9 January, 2013, IIM Bangalore | |
| Appears in Collections: | 2010-2019 P | |
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