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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15499| Title: | Cross-cultural interaction in entry mode decisions as cultural friction: A macro-level study | Authors: | George, Rejie Venkateswaran, Ramya Tarakad |
Keywords: | Cross-cultural communication | Issue Date: | 2011 | Conference: | Academy of Management Conference, 12-16 August, 2011, San Antonio, USA | URI: | https://repository.iimb.ac.in/handle/2074/15499 |
| Appears in Collections: | 2010-2019 P |
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