1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1975-1979
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/15617
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dc.contributor.authorGhosh, Snigdha
dc.date.accessioned2020-11-11T07:16:20Z-
dc.date.available2020-11-11T07:16:20Z-
dc.date.issued1978
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/15617-
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_L8_008
dc.subjectPsychographics
dc.subjectMarket research
dc.subjectAdvertising services
dc.subjectTobacco industry
dc.titlePsychographic study of smoker preferences in cigarette advertisements; Clarion Advertising Services Limited, Calcutta
dc.typeSummer Project Report-PGP
dc.pages120p.
dc.identifier.accessionC6372
Appears in Collections:1975-1979
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