Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16245
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dc.contributor.authorSwaminathan, N
dc.date.accessioned2020-12-06T11:43:38Z-
dc.date.available2020-12-06T11:43:38Z-
dc.date.issued1986
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/16245-
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_M6_049
dc.subjectMass communication
dc.subjectMarketing management
dc.subjectMarket strategy
dc.subjectStrategic management
dc.titleRole of mass communication in business; ULKA advertising private limited
dc.typeSummer Project Report-PGP
dc.pages77p.
dc.identifier.accessionC13681
Appears in Collections:1980-1989
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