Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16443
Title: Formulation of marketing strategy for TMC 15/140 (striplite); Peico Electronics and Electricals Limited (Philips India) , Calcutta
Authors: Roy, Ashok Kumar 
Keywords: Luminaires;Marketing strategy;Electronics industry
Issue Date: 1988
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_M8_062
URI: https://repository.iimb.ac.in/handle/2074/16443
Appears in Collections:1980-1989

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