Assessing the opportunity and coming up with a marketing plan for launching pipe products through ESSAR hypermarket; ESSAR

Abstract

The internship started with a week-long induction program. The first two days were spent at the Mahalaxmi office at Mumbai. The remaining days of the week were spent in their Hazira Township taking a tour of their plants and attending presentations. The project started from the next week onwards. The project involved primary and secondary research. The secondary research was conducted in two ways: interviews with industry experts in ESSAR Steel and Analysis of Industry Reports, Financial and Statistical information from the internet. The primary research was conducted in two phases: (i) exploratory research with steel pipe manufacturers and dealers (li) survey conducted among the players in the steel pipe distribution channel In the midst of the project activities we had to also engage in "Action Learning Programs" assigned to us by the Corporate HR of ESSAR. One of my Action Learning Projects was a paper presentation on "The Challenges of Leadership". The other Action Learning Project was a film review and associating it with ESSAR. I chose to do it on the movie Fight Club and drew connections with Inclusive Business Models that ESSAR could engage in.