Indentification of marketing potential by studying CMIE consumer pyramid data; Philips Electronics India Limited

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DC Field	Value	Language
dc.contributor.author	Bharati, Vibha
dc.date.accessioned	2021-01-20T12:31:04Z	-
dc.date.available	2021-01-20T12:31:04Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/16626	-
dc.description.abstract	The internship programme was held at the Philips Electronics India headquarters in Gurgaon. I interned in the CMO sector that overarches lighting, consumer lifestyle and healthcare sectors. I reported to the Chief Marketing Intelligence Officer for India. The project involved working on CMIE Consumer Pyramid data and complementing it with media data from Carat Media Services India Pvt. Ltd to identify and quantify the market .. potential for all the consumer lifestyle products of the company and also understanding the key characteristics of consumers constituting the identified potential.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_P10_023
dc.subject	Marketing management
dc.subject	Marketing potential
dc.subject	Electronics industry
dc.subject	Healthcare industry
dc.title	Indentification of marketing potential by studying CMIE consumer pyramid data; Philips Electronics India Limited
dc.type	Summer Project Report-PGP
dc.pages	11p.
dc.identifier.accession	E34943
Appears in Collections:	2010

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