1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 2010
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16683
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dc.contributor.authorManjunath, Shreya-
dc.date.accessioned2021-01-22T11:57:12Z-
dc.date.available2021-01-22T11:57:12Z-
dc.date.issued2010-
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/16683-
dc.description.abstractThe internship had an unstructured format and the overall project brief was informal. Feedback and guidance was limited. The scope and direction of the project was self-defined. The deliverables included a presentation on the competitive intelligence gathered. The project on competitive intelligence was to serve not only as a benchmarking exercise but also as a baseline for further analysis and action by the department.-
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesPGP_SP_P10_080-
dc.subjectSoftware industry-
dc.subjectSoftware development-
dc.subjectMarketing management-
dc.titleCompetitive intelligence on software developer marketing India; Microsoft-
dc.typeSummer Project Report-PGP-
dc.pages9p.-
dc.identifier.accessionE35000-
Appears in Collections:2010
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