Office assessment: A client's perspective; Brigade Group

Abstract

The objective of the project was to identify the clients concerns in their current office space premises and the preferences they have while considering the new office space so that one can align their marketing plan on those lines. The Survey also aimed to find out the importance, Companies attach to the value additions and facilities apart from the Real Estate awareness. It was a comprehensive exercise to identify the Companies preferred locations for offices, their views regarding the high rise buildings and the critical factors which they cannot compromise with, while identifying their office. Database of the Companies were collated and sorted under sector as well as on locations. Simultaneously, Questionnaire to seek and record the Companies' current office space details, their satisfaction levels, expansion plans and most importantly their preferences while identifying a new office space and those factors critical in their decision was organized. Survey was conducted with the sorted Companies primarily through Cold call apart from Telephonic interview and email. Certain details like the rentals were treated as confidential in nature and the Companies refrained from sharing. The larger outcome of the survey was that almost all the companies felt apart from the location and affordability factor, convenience and safety to their employees is the most critical factor while identifying their office. Differentiating factor does play a vital role to bridge the nth mile but was not that critical. General Awareness level on the Real Estate- Commercial office space in particular was minimal and there is a need to address the same from the Developer point of view to ensure sufficient Brand Recall as the same provides a distinctive advantage.