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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/16845| Title: | Rural marketing; Marico Ltd. | Authors: | Kumar, Tarun | Keywords: | Rural marketing;Marketing management;Rural markets | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P10_188 | Abstract: | The methodology followed and the approaches used to accomplish the objectives of the project have been discussed in detail in this section. The markets explored, the activities conducted and various experiments have been discussed in this section. | URI: | https://repository.iimb.ac.in/handle/2074/16845 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P10_188.pdf | 868.22 kB | Adobe PDF | View/Open Request a copy |
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