Indian franchisee: An outlook; Franchise India

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16858

DC Field	Value	Language
dc.contributor.author	Verma, Suman
dc.date.accessioned	2021-01-31T10:24:53Z	-
dc.date.available	2021-01-31T10:24:53Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/16858	-
dc.description.abstract	I joined FIHL on 1st of April 2010. On the first day there was an orientation session for the first half after which I was briefed of the project under which I was supposed to do the market research to find out the attributes and qualities of ideal Indian franchisees for various sectors of the Industry where franchising was prevailing. In undertaking this task I had to perform the following steps:
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_P10_200
dc.subject	Franchising
dc.subject	Market research
dc.title	Indian franchisee: An outlook; Franchise India
dc.type	Summer Project Report-PGP
dc.pages	9p.
dc.identifier.accession	E35120
Appears in Collections:	2010

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