Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16906
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dc.contributor.authorAkila, Ramachandran
dc.date.accessioned2021-02-03T12:58:41Z-
dc.date.available2021-02-03T12:58:41Z-
dc.date.issued1991
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/16906-
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N1_002
dc.subjectProduction management
dc.subjectPaint industry
dc.subjectProduct launch
dc.subjectMarket potential
dc.subjectInvestment
dc.subjectFixed costs
dc.titleNew product launch: Attribute study and assessment of market potential; Goodlass Nerolac Paints Private Limited, Madras
dc.typeSummer Project Report-PGP
dc.pages59p.
dc.identifier.accessionC18240
Appears in Collections:1990-1995
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