Packing for trade goods; Mico, Bangalore

Abstract

Blister packed products are viewed as a premium product by the customers. It can play a significant ro1e impulse purchase and attracting attention to a product which is new in the market. Blister packed products offers high visibility and also saves time for the retailer in taking the product out of the packaging and showing it to the customer when making a sale.

The cost of the package would increase by around 50 - 200 % if changed over to Blister packs from carton. This would mean that the sales would have to increase by around 1.5 - 2 %, assuming price is not increased, to break even. 55 % of the retailers feel that Blister packing would have a favourable impact on the sale, and it is expected that the increase would be more than 2 %. Inspite of the design of the Blister packs it was seen that Blister packed products were not effectively utilised as a display tool. In 22% of the shops which had Blister packed products, j, t was not displayed at all (Mostly spare parts shops). In 66% of shops Blister packed products were kept on the shelf mostly horizontal thus not effectively displaying it. Moreover, the retailers would be ~against any package which cannot be opened and showed to the customer arid most Blister packed products have this problem. If any products is brought out in Blister packs then these problems should be taken into account at the design stage of the package. Some of the suggestions are explained in the report. Blister packing would be suitable for the Halogen Bulb if brought out in the same design as the BOSCH' with provision for opening it at the 'bottom. Even for the Central Locking System it would be ideal as it would stand out in attracting attention especially at the OECD’s.