Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/17019
Title: | Study on customer satisfaction in the copier Industry; Modi Xerox Limited | Authors: | Sanjeev, M | Keywords: | Marketing management;Customer satisfaction;Xerox;Photocopying | Issue Date: | 1992 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N2_079 | Abstract: | The primary objectives of this study are to measure satisfaction levels of Modi Xerox customers I and to highlight areas for improvement. This study was authorized by Modi Xerox Ltd, who will use the results as the basis for annual bonuses for its employees, contingent upon meeting targets for customer satisfaction. The terms of overall satisfaction with the supplier I of the photocopier machine, the satisfaction level among customers of Modi Xerox is far higher than among customers of competition machines. Among Modi Xerox customers, 98.2% were satisfied. | URI: | https://repository.iimb.ac.in/handle/2074/17019 |
Appears in Collections: | 1990-1995 |
Files in This Item:
File | Size | Format | |
---|---|---|---|
PGP_SP_N2_079.pdf | 1.47 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.