Widening potential for the Economic Times-strategies for building up volume; Bennett Coleman and Company Limited, Bangalore

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17033

DC Field	Value	Language
dc.contributor.author	Kumar, R Suresh
dc.date.accessioned	2021-02-07T10:48:30Z	-
dc.date.available	2021-02-07T10:48:30Z	-
dc.date.issued	1992
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17033	-
dc.description.abstract	The rapidly increasing circulation of The Economic Times (ET) and the perceived favourable conditions that exist constituted the back drop of the project. The objective of developing strategies to build up voIulme of The ET in Karnataka" was sought to be achieved by understanding' reader opinions about the ET, profiling the new readers of The ET and evaluating the marketing aspect of the ET.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N2_100
dc.subject	Newspaper industry
dc.subject	Business news
dc.subject	Business magazines
dc.title	Widening potential for the Economic Times-strategies for building up volume; Bennett Coleman and Company Limited, Bangalore
dc.type	Summer Project Report-PGP
dc.pages	43p.
dc.identifier.accession	C19544
dc.identifier.accession	C19545
Appears in Collections:	1990-1995

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