Maruti 1000: Customer profile and perceptions - A market study; Maruti Udyog Limited, New Delhi

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17046

DC Field	Value	Language
dc.contributor.author	Narayana, N Satya
dc.date.accessioned	2021-02-07T10:48:53Z	-
dc.date.available	2021-02-07T10:48:53Z	-
dc.date.issued	1992
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17046	-
dc.description.abstract	This study on Maruti 1000 was carried out in order to get a feel of the minds of the luxury car owners and to understand them. better in so far as their expectations about the luxury cars are concerned. An attempt was made to identify the competition that Maruti 1000 faces in the luxury car market.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N2_084
dc.subject	Customer management
dc.subject	Customer profile
dc.subject	Customer perceptions
dc.title	Maruti 1000: Customer profile and perceptions - A market study; Maruti Udyog Limited, New Delhi
dc.type	Summer Project Report-PGP
dc.pages	91p.
dc.identifier.accession	C19614
dc.identifier.accession	C19615
Appears in Collections:	1990-1995

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