1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17048
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dc.contributor.authorSingh, Shalini
dc.date.accessioned2021-02-07T10:48:58Z-
dc.date.available2021-02-07T10:48:58Z-
dc.date.issued1992
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17048-
dc.description.abstractTo study the market for " Novelty finish in terms of its current size, potential, the existing brands and companies, the consumer, the major influencers and to recommend a strategy for entry into the segment.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N2_086
dc.subjectPaint industry
dc.subjectNovelty finishes
dc.subjectDistemper
dc.titleA study of the market for novelty finishes; Asian Paints, Bombay
dc.typeSummer Project Report-PGP
dc.pages66p.
dc.identifier.accessionC19540
dc.identifier.accessionC19541
Appears in Collections:1990-1995
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