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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17057| Title: | Formulation of painter/contractor strategy for apeotite royale; Asian paints (India) limited | Authors: | Misra, Manish | Keywords: | Paint industry | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_014 | Abstract: | The study on the image of Royale amongst painters and contractors was carried out in Delhi, Jullundhar, Amritsar, Ludhiana, Chandigarh. The findings of this study are discussed below before recommending strategies for addressing the needs of the painters and contractors. | URI: | https://repository.iimb.ac.in/handle/2074/17057 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_014.pdf | 640.71 kB | Adobe PDF | View/Open Request a copy |
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