Evaluation of distribution options for low volume products; Marico Ltd.

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17060

DC Field	Value	Language
dc.contributor.author	Nageswaran, C K
dc.date.accessioned	2021-02-19T12:06:03Z	-
dc.date.available	2021-02-19T12:06:03Z	-
dc.date.issued	1994
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17060	-
dc.description.abstract	The objective of this project was to evaluate various distribution options for low volume products and suggest suitable recommendations. Following options were found to be suitable to distribute the low volume products : Combining with other company’s products ,combining with the products from Jalgaon and Poona , sending by part-loads ,having a central godown at Jalgaon and having a regional distribution system. Of these only the last three were found to be feasible. Part-loads are useful only for very low volumes; Cost calculatlons show that the Jalgaon option is less costlier than the RC option by Rs. 5.5 lakh.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N4_017
dc.subject	Marketing management
dc.subject	Distribution options
dc.subject	Consumer goods
dc.title	Evaluation of distribution options for low volume products; Marico Ltd.
dc.type	Summer Project Report-PGP
dc.pages	38p.
dc.identifier.accession	E6821
Appears in Collections:	1990-1995

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