Fountain Pepsi evaluation of existing accounts and consumer attitudes, Pepsi Foods Ltd, Bangalore

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17083

DC Field	Value	Language
dc.contributor.author	Dhingra, Vani
dc.date.accessioned	2021-02-19T12:06:07Z	-
dc.date.available	2021-02-19T12:06:07Z	-
dc.date.issued	1994
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17083	-
dc.description.abstract	The main objectives of this study were to evaluate the PMX accounts in Bangalore and also to analyze consumer usage and attitude. For this purpose, six dealers were interviewed initially and then the final questionnaire was administered to all the dealers in Bangalore. To study the consumer usage and an attitude, a final questionnaire (based on the responses to the ten pilot questionnaires was administered to ninety-one consumers.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N4_038
dc.subject	Food industry
dc.subject	Food and beverage industry
dc.subject	Market survey
dc.subject	Consumer attitude
dc.subject	Consumer behaviour
dc.subject	Accounts
dc.title	Fountain Pepsi evaluation of existing accounts and consumer attitudes, Pepsi Foods Ltd, Bangalore
dc.type	Summer Project Report-PGP
dc.pages	72p.
dc.identifier.accession	E6860
Appears in Collections:	1990-1995

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