1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17101
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dc.contributor.authorKadial, Suprasan S
dc.date.accessioned2021-02-22T14:19:17Z-
dc.date.available2021-02-22T14:19:17Z-
dc.date.issued1994
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17101-
dc.description.abstractThe project involved surveying buyers of Godrej office furniture and calculating the Customer Satisfaction Index (CSI) for the sample. The CSI and the ratings on the factors comprising CSI, for competitors, were compared with those of Godrej. The Godrej salesmen's perceptions of their customers' rating were compared with the actual customer ratings.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N4_058
dc.subjectMarketing management
dc.subjectCustomer atisfaction
dc.subjectOffice furniture
dc.subjectFurniture industry
dc.titleCustomer satisfaction index for office furniture; Godrej & Boyce· Mfg. Co.
dc.typeSummer Project Report-PGP
dc.pages31p.
dc.identifier.accessionE6901
Appears in Collections:1990-1995
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