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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17159| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chaudhary, Sanjay | |
| dc.date.accessioned | 2021-02-24T14:04:01Z | - |
| dc.date.available | 2021-02-24T14:04:01Z | - |
| dc.date.issued | 1994 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/17159 | - |
| dc.description.abstract | This study was conducted to understand the buyer behaviour for Air-conditioners in the northern capital region. The Study method included an exploratory survey of organizational clients and small scale manufacturers as well as an exploratory and descriptive study of 150 individual end users. | |
| dc.publisher | Indian Institute of Management Bangalore | |
| dc.relation.ispartofseries | PGP_SP_N4_115 | |
| dc.subject | Buyer behaviour | |
| dc.subject | Consumer behaviour | |
| dc.subject | Air conditioner market | |
| dc.title | Buyer behaviour for the air conditioner market; Voltas Ltd., Delhi | |
| dc.type | Summer Project Report-PGP | |
| dc.pages | 64p. | |
| dc.identifier.accession | E7008 | |
| dc.identifier.accession | E7009 | |
| Appears in Collections: | 1990-1995 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_115.pdf | 671.57 kB | Adobe PDF | View/Open Request a copy |
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