Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17196
Title: Determination of market size for text books in the north region; Macmillan India Limited
Authors: Tewani, Rajendra Kumar 
Keywords: Books industry;Market size;Text books;Book publishers
Issue Date: 1994
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_N4_152
Abstract: The basic stages of the production process follow in outline form; this is a typical production sequence and is not meant to be definitive, but rather to be illustrative of how the production of a book might be organized in the context of the publishing process as a whole. The actual times for each stage of the process vary widely and different publishers may organize their production in different ways.
URI: https://repository.iimb.ac.in/handle/2074/17196
Appears in Collections:1990-1995

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