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https://repository.iimb.ac.in/handle/2074/17196
Title: | Determination of market size for text books in the north region; Macmillan India Limited | Authors: | Tewani, Rajendra Kumar | Keywords: | Books industry;Market size;Text books;Book publishers | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_152 | Abstract: | The basic stages of the production process follow in outline form; this is a typical production sequence and is not meant to be definitive, but rather to be illustrative of how the production of a book might be organized in the context of the publishing process as a whole. The actual times for each stage of the process vary widely and different publishers may organize their production in different ways. | URI: | https://repository.iimb.ac.in/handle/2074/17196 |
Appears in Collections: | 1990-1995 |
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