A study of the coconut oil market in towns of TamilNadu with 10,000 - 50,000 population; MARICO industries Limited

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17197

DC Field	Value	Language
dc.contributor.author	Rajesh, S
dc.date.accessioned	2021-02-25T13:24:34Z	-
dc.date.available	2021-02-25T13:24:34Z	-
dc.date.issued	1994
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17197	-
dc.description.abstract	A study of the Coconut oil market in smaller towns of Tamil Nadu with a special focus on the potential for 100 ml pouch. The ratio of loose to packed Coconut oil consumption in towns of less than 50,000 population is 15 : 1 across all the belts, but in the loose oil belt, the ratio is higher. On an average, the ratio of VVD to PCNO varies between 2:1 and 2.5:1 in these towns. However, this ratio differs in individual towns due to extraneous factors. The index / 1000 pop. for potential retail outlets decreases exponentially as the population of the town decreases.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N4_153
dc.subject	Coconut oil market
dc.subject	Cooking oil
dc.title	A study of the coconut oil market in towns of TamilNadu with 10,000 - 50,000 population; MARICO industries Limited
dc.type	Summer Project Report-PGP
dc.pages	46p.
dc.identifier.accession	E7077
dc.identifier.accession	E7078
Appears in Collections:	1990-1995

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