Consmer perceptions in commerical and institutional business; Wipro Lighting

Abstract

This research was undertaken as a summer project to obtain and analyze perceptions of Wipro’s C&I operations with respect to the current competition. The researcher was expected to recommend actions to be taken by Wipro to become a member of the considered set. In order to do this, it was first decided to identify the factors which are important for choosing a lighting company. It was found that quality assurance, response times and product specifications and prices were the most important factors. When the causes for choosing Wipro were found , product specifications ,prices and response times along with Company reputation came out as most important. The main reasons for not choosing Philips and Crompton came out to be prices and response times while for Bajaj it was response times and quality assurance.