1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17449
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dc.contributor.authorBatra, Kamal
dc.date.accessioned2021-03-02T13:17:34Z-
dc.date.available2021-03-02T13:17:34Z-
dc.date.issued1995
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17449-
dc.description.abstractIn order to know the best suitable lighting systems for introduction by the company a survey of over 500 EOs wag carried out. The study was carried out to know the sales of 2 Ft FTLs and Patties, Reflectors (75, 100 and 150 W), and SL lamps. The sales of 2 Ft tubes was pegged on as a %age of 4 Ft and Reflectors as a % of GLS and their demands estimated. The expected sales for the company was based on the company’s present market share and the opinion of the retailers. This was cross-checked with the estimates of various ASMs and Rs for being realistic.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N5_070
dc.subjectLighting systems
dc.subjectRetail market
dc.titleNew products; Wipro lighting
dc.typeSummer Project Report-PGP
dc.pages18p.
dc.identifier.accessionE8452
Appears in Collections:1990-1995
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