An equity research report on J L Morison (I) Limited

Abstract

JLM is a reputed and well established personal care company whose origins date back to the early 1920's - It manufactures and markets the world famous “NIVEA! brand of products. Currently with a market share of 28.9%, the product range is stated for expansion with assistance from Bieradorf of Germany. Bieradorf has purchased Tights to this brand from Smith and Nephew (S&N), U.K. Plasters of Paris bandages constitute 70% of the total bandages market. Johnson and Johnson have opted out of this market. J.L.M presently holds a 70% market share in the plaster of Paris bandages segment. This has grown from the 42% market share 3 years back.