Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17474
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dc.contributor.authorAgrawal, Sunil K
dc.date.accessioned2021-03-02T13:17:37Z-
dc.date.available2021-03-02T13:17:37Z-
dc.date.issued1995
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17474-
dc.description.abstractThe present study is carried out to suggest potential middle-market corporates names to whom Bank could target for providing various banking facilities. This report gives first a brief overview of the organisation ANZ Grindlays Bank Pic., its structure and various types of facilities provided by the Bank. Then the methodology and the criteria for the analysis is being discussed. A data analysis for 27 companies is given with information on management, promoters, key financials and a remark on the financial analysis and brief future-analysis of the company. Also a industrywise classification of the companies is given. This classification also provides total exports and market capitalisation of the companies. Finally, list of references used for the project is given.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N5_053
dc.subjectMarketing management
dc.subjectMarket strategy
dc.titleStrategy for middle market; ANZ Grindlays Bank
dc.typeSummer Project Report-PGP
dc.pages96p.
dc.identifier.accessionE8421
Appears in Collections:1990-1995
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