Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17479
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dc.contributor.authorSehrawat, Sanjeev
dc.date.accessioned2021-03-03T11:55:07Z-
dc.date.available2021-03-03T11:55:07Z-
dc.date.issued1995
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17479-
dc.description.abstractOne of the first companies to challenge Public sectors and castrol's monopoly in the lubricant market. Strong presence in the Aluminium rolling oi] and transformer oil markets. # All technologies developed in-house. Company sold its’ technology to an American firm for 1 million U.S. dollars. Further, products have been successfully marketed in Malaysia using company's technology. Successful building of brand equity for MOTOROL lubricants. # Sales rose from 12 crores in 1990-91 to 45 crores(approximately)in 1994-95. Many import substitutes developed by the company.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N5_093
dc.subjectOils industry
dc.subjectLubricants
dc.subjectBrand equity
dc.subjectEquity research
dc.titleEquity research report on Motorol India Limited; ICFAI-SRC, Hyderabad
dc.typeSummer Project Report-PGP
dc.pages71p.
dc.identifier.accessionE8493
Appears in Collections:1990-1995
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