Customer satisfaction survey of office furniture; Godrej and Boyce MFG. Co., Bombay

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17501

DC Field	Value	Language
dc.contributor.author	Ramanujan, A V S
dc.date.accessioned	2021-03-03T11:55:11Z	-
dc.date.available	2021-03-03T11:55:11Z	-
dc.date.issued	1995
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17501	-
dc.description.abstract	The Customer Satisfaction Survey was carried out in the branch town of Madras and upcountry areas of Madurai, Trichy, Cuddalore, Pondicherry and Salem. The objectives of the research are i 1. To identify the parameters that constitute customer satisfaction. 2. To determine the satisfaction levels of Godrej Customers on these parameters. 3. To compare the satisfaction levels of Godrej customers to buyers ‘of competitive products. The sample size was 160 of which 106 were Godrej customers and S4 were users of other brands. Data was collected from the respondents by administering a questionnaire.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N5_095
dc.subject	Customer satisfaction
dc.subject	Furniture industry
dc.subject	Office furniture
dc.title	Customer satisfaction survey of office furniture; Godrej and Boyce MFG. Co., Bombay
dc.type	Summer Project Report-PGP
dc.pages	30p.
dc.identifier.accession	E8496
Appears in Collections:	1990-1995

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