1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17504
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dc.contributor.authorSaxena, Gagan
dc.date.accessioned2021-03-03T11:55:11Z-
dc.date.available2021-03-03T11:55:11Z-
dc.date.issued1995
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17504-
dc.description.abstractThe Retail Lending Centre (South), ANZ Grindlays Bank, has commissioned this study to gauge the potential for lending products in the cachment area of Hadddows Road branch of the bank in Madras. The Study involves (a) Survey of target/ potential customers in the residential area of the catchment zone using a structured questionnaire. (b) Statistical analysis of the responses to obtain the discriminating factors which can be used to identify potential customers.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N5_124
dc.subjectRetail lending products
dc.subjectDomestic bank customers
dc.subjectForeign bank customers
dc.subjectFixed deposits
dc.titleIdentifying potential customers for retail lending products; ANZ Grinlays Bank in Madras
dc.typeSummer Project Report-PGP
dc.pages60p.
dc.identifier.accessionE8550
Appears in Collections:1990-1995
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