A survey on TV viewership habits of certain niche segments and a model on trends in TV viewership

Abstract

Top of the line Findings:- 1. Serials were the preferred entertainment programs for most segments except for male senior executives who put serials last on their list of liked programs. 2.While children watched more serials than any other non children programs, female executives was the segment which watched the widest variety of programs. 3.Musical shows were preferred over Chitrahaars for almost all segments. 4.Teenagers and children were more specific in their choice of programs than elders. 5.Countdown programs especially Philips Top 10 were the most preferred across all segments.