Retail market profile of Moderna in Bangalore, Hyderbad and Madras

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17816

DC Field	Value	Language
dc.contributor.author	Nayak, Amar K J R
dc.date.accessioned	2021-03-28T06:58:53Z	-
dc.date.available	2021-03-28T06:58:53Z	-
dc.date.issued	1993
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17816	-
dc.description.abstract	There have been many changes in market dynamics of moulded furniture in the recent years all over the country. The low lying manufacturers have emerged as great challengers to MODERNA. This project is a part of the study of Retail Market profile for India. This paper in particular analysis the market dynamics in major markets of South India namely Bangalore, Hyderabad, and Madras.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N3_055
dc.subject	Marketing management
dc.subject	Retail market
dc.subject	Pharmaceutical industry
dc.title	Retail market profile of Moderna in Bangalore, Hyderbad and Madras
dc.type	Summer Project Report-PGP
dc.pages	59p.
dc.identifier.accession	E5638
Appears in Collections:	1990-1995

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