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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17844
Title: Critical factor analysis for prescriptions in antibiotics segment
Authors: Shankar, Salvi Girish 
Keywords: Antibiotic;Antibiotic market;Pharmaceutical industry;Drugs
Issue Date: 1993
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_N3_079
Abstract: This summer project was undertaken to identify the critical factors in a Medical Practitioner’s decision process which leads to the prescription of antibiotics. This project was conducted in Bombay city.
URI: https://repository.iimb.ac.in/handle/2074/17844
Appears in Collections:1990-1995

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