Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17907
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dc.contributor.advisorPrabhu, Ganesh N-
dc.contributor.authorEzhilmalar, J
dc.contributor.authorSubbalakshmi, K
dc.date.accessioned2021-04-07T11:24:56Z-
dc.date.available2021-04-07T11:24:56Z-
dc.date.issued2013
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17907-
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P13_048
dc.subjectHome appliances
dc.subjectHouse-hold appliances
dc.subjectMarket penetration
dc.titleCustomization of house-hold appliances in the Indian market for deeper market penetration
dc.typeCCS Project Report-PGP
dc.pages22p.
dc.identifier.accessionE38745
Appears in Collections:2013
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